19 Oct 05 Selling Consumer Products to Hispanics in the U.S. – A Hispanic Marketing Roundtable
Yesterday, I received an e-mail from Nacho Hernandez of the iHispanic Marketing Group informing me of an upcoming event that may be of interest to readers of HispanicTips entitled Selling Consumer Products to Hispanics in the U.S. on Thursday and Friday, November 3-4, 2005 in California
Here is the agenda in English y en Español
"I bring to your attention a Business Roundtable on Selling Consumer Products to Hispanics in the U.S. in which we would like very much to have you attend. Here is a link, but I would like to tell you more about it in a personal way in this email:
http://www.iamericas.org/events/training/selling-products-hispanics.html
As you will see on the attached agenda, we have been able to confirm a very strong group of speakers, all contributing with a very practical approach to doing business in the U.S. and very knowledgeable about the Hispanic market.
I have been helping the Institute of the Americas for free for this non-profit event in the organization of this unique and timely roundtable, scheduled for Thursday and Friday, November 3-4, 2005.
The roundtable will be held at Institute headquarters on the UCSD campus. The Institute – of which I am a member – is a not-for-profit autonomous organization that promotes economic integration and development in the western hemisphere (you may learn more about the Institute at www.iamericas.org).
This event will provide an intimate forum for entrepreneurs from Latin America to come and learn how to enter the U.S. market, as well as a forum for those in the U.S. who seek to increase sales to the Hispanic market. This means that for Latin American companies the meeting will be an eye-opener as to what to expect and how to do business here. For North American businesses, the main focus of the roundtable is a definition and behavioral understanding of the Hispanic market and, therefore, how to increase sales aimed at this fast growing segment of the marketplace. Please see the attached draft agenda for an indication of the topics that the program will cover.
I believe you would also enjoy the opportunity to exchange your thoughts and ideas about the Hispanic opportunity with our other renowned participants, such as Sergio Zyman which grew Coca Cola to the empire it is now."
Thanks Nacho for the information and conversation. It makes me feel good to know that people like Nacho are reading HispanicTips.com
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It sounds like a wonderful and constructive event
19 Oct 05 Puerto Rican fiesta draws 30,000 in Florida
“Despite the hot, sticky and sometimes wet weather, more than 30,000 people turned out for the fifth annual Puerto Rican Fiestas Patronales and Business Expo.
Visitors from throughout South Florida, the country and as far away as Puerto Rico, recently came together for the four-day event at the Pembroke Pines Recreation Center grounds. They had a chance to enjoy live Latin music and browse through 100 vendor booths displaying souvenirs, foods, candy and cookies. There also were activities for children, such as slides and carnival rides.”
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17 Oct 05 VivirLatino » Lo Que Hay: Events for the week of October 17, 2005
Good idea
“A new feature of VivirLatino, “Lo Que Hay” will feature events from across the country that we think will interest our VL readers.”
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16 Oct 05 www.DosCentavos.net: Over 300 Attend Chicano-Latino Conference!
“Over 300 students, professionals, and members of the community attended the Chicano-Latino Leadership and Unity Conference held at UH-Clear Lake on Saturday. Attendees were provided a full day of empowerment, cultura, and unity from community leaders in the form of speeches, seminars, entertainment, and networking opportunities. Students attended from all areas of Houston–Segundo Barrio, the Heights, Northside, Cy-Fair, Tomball, Kingwood, Gulfton, and other areas.”
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14 Oct 05 HUD, DOJ, OAS Experts to Address Latino Issues in U.S. and the World at National Latina/o Law Student Association Conference, Oct. 20-23
“500 Latino students, faculty, and legal practitioners will participate in the Ninth Annual National Latina/o Law Student Association (NLLSA) Conference from Oct. 20-23, 2005. The event will be held at the American University, Washington College of Law, 4801 Massachusetts Ave., NW. This is the first time in its history that the conference has been held in Washington, D.C., and only the second time it has been held outside of the Southwest.
The NLLSA Conference is a student-led conference that creates a forum for law students to discuss the most important legal issues in the Latina/o community with practitioners, professors, and policy makers. Among the topics to be discussed will be economic empowerment and workers’ rights and labor relations. A former death-row inmate will discuss his perspective on death row and the criminal justice system. In addition, there will be concurrent workshops on issues such as trafficking, education, access to healthcare, and the war on terror. “
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13 Oct 05 Nobel laureate to speak at UWM
“Nobel Peace Prize laureate Rigoberta Menchú Tum, a Guatemalan human rights activist, will speak at the University of Wisconsin-Milwaukee at 11 a.m. Friday in the Wisconsin room.
Menchú was born to a poor indigenous family that picked coffee on large plantations. As a teenager, she became involved in social reform activities. Her father, mother and brother were tortured and killed by the army during the civil war, according to her official Nobel biography.”
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13 Oct 05 American Royal shines spotlight on Latinos
“This week the American Royal takes note by opening this year’s rodeo with the biggest Latin-themed nights of its history.
“La Feria Charraâ€? on Friday and Saturday at the Kemper Arena includes an equestrian extravaganza with Royal favorite Gerardo “Jerryâ€? Diaz and his wife, Staci.”
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13 Oct 05 La Raza comes to Brownsville
“The largest national Hispanic civil rights and advocacy organization in the country will be here today, seeking ways to improve the lives of Hispanics in the state.
The National Council of La Raza will hold discussions at the Raúl Yzaguirre School for Success today from 10 a.m. to 5 p.m. with statewide groups that work with Hispanics.”
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12 Oct 05 Truck Show Latino Opens Thursday in Pomona, Calif.
“The first national truck show produced specifically for Hispanic truckers opens Thursday at the Fairplex in Pomona, Calif.
…Show hours are 1 to 7 p.m. Thursday and Friday, and from 11 a.m. to 6 p.m. p.m. Saturday. More than 140 exhibitors will display new trucks, used trucks, parts and components. All major truck manufacturers will be represented.”
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12 Oct 05 GSA/Virginia Hispanic Chamber of Commerce Host Small Business Conference
“The U.S. General Services Administration (GSA), in collaboration with the Virginia Hispanic Chamber of Commerce (VAHCC), will hold a day-long small business conference to acquaint Hispanic business owners with Government contracting opportunities on October 13, 2005. The conference will provide sessions to raise attendees’ awareness of the Federal procurement process. Participants will also learn how to develop relationships with small business advocates in Federal agencies and gain knowledge of techniques for marketing to the government. There will be opportunities to meet prime contractors, as well as networking opportunities with other entrepreneurs.”
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12 Oct 05 Ohio Gathers in Cleveland to Embrace Hispanic Market
“Several key Cleveland organizations announced today a cooperative effort to host a Hispanic business seminar taking place on Friday, Oct. 21 at Corporate Community College in Warrensville Heights, Ohio. In an effort to raise corporate, nonprofit, and community awareness regarding the concerns and needs that exist within the growing Hispanic consumer market, the Greater Cleveland Partnership, United Way of Greater Cleveland, Cuyahoga Community College, the Hispanic Business Association, and Third Federal Bank have joined forces with Cincinnati-based LaVERDAD Marketing and Media — a nationally respected Hispanic marketing and research agency — media giant PR Newswire, BRAVO Magazine and MidwestLatino.com for the event. The seminar will be held in room 126 in the conference center.”
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12 Oct 05 Hispanic Health Promotion Conference
“The Institute for Mexicans Abroad, in collaboration with the Embassy of Mexico in Canada, the Ottawa-Gatineau Mexican-Canadian Cultural Association, the City of Ottawa, as well as provincial and federal governments have joined forces to present a four-day health promotion conference from October 12 to 15th. Presentations such as the Health of Hispanic Women, Differences in vaccination schedules, Anxiety due to Culture Shock and Post-Migratory Depression will be explored.”
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11 Oct 05 HispanicTrending: Roundtable: Selling Consumer Products to Hispanics in the U.S.
“A Hispanic Marketing Roundtable with top experts in areas of market intelligence, distribution systems, finance, legal and business requirements, strategy and advertising.”
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07 Oct 05 Advertisers, Latinas Team Up for Beauty
“People en Español got off to a good start with advertisers with its second annual “Ponte Bella” (Get Beautiful) event in Miami on Sept. 29, with 200 guests in attendance. Representatives from Marshalls, McDonald’s, Hanes and Aveeno were on hand. “
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04 Oct 05 Puerto Rico Job Fairs to Target Hispanic Professionals
In an effort to boost Hispanic representation within its civilian workforce, the Defense Department is sponsoring career fairs in Puerto Rico specifically designed to recruit Hispanic professionals.
Recruiters from throughout the Defense Department, including the services and DoD agencies, will be on site to discuss career opportunities and make job offers to qualified applicants, Mark Smith, chief of DoD’s recruiting assistance division, told the American Forces Press Service.
04 Oct 05 Real estate fair in San Jose to educate Latinos
National Hispanic University and the Hispanic Association of Realtors and Affiliates are teaming up to launch a real estate fair aimed at educating Latinos about purchasing, selling or owning property.
`As Latinos become more educated, vying (for) bigger and better paying jobs, the dream of owning a home is no longer a dream, but a reality,’’ [...]
27 Sep 05 Geraldine Bazán to represent Mexico as grand marshal of New York´s ‘Queens Hispanic Parade 2005′
Mexico´s beaming actress Geraldine Bazán has been invited as a grand marshal of the 29th annual 2005 Grand Hispanic Parade in Queens, New York. The parade is on for this Sunday, September 25th at noon in Jackson Heights along 37th Avenue between 69th and 89th streets.
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26 Sep 05 Dominican parade, fest draw crowds to Paterson
PATERSON – Sunday’s cloudy skies and slightly cooler temperatures didn’t stop the Dominican Parade and Festival from having what many called the biggest turnout in its 17-year history.
Thousands of people lined Park Avenue waving – some of them wearing – the flag of the Dominican Republic, the home nation for more than 20 percent of Paterson’s population, according to the 2000 U.S. census.
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26 Sep 05 Benefits of HESTEC go beyond Edinburg
The economic impact of this week’s fourth annual Hispanic Engineering, Science & Technology Week at the University of Texas-Pan American is expanding beyond the city’s borders.
The conference is expected to attract more than 4,000 middle, high school and college students, educators from throughout the Rio Grande Valley, and business professionals from NASA, Ford Motor Co. and Shell Oil Co.
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26 Sep 05 Latin music concert raises funds for hurricane victims
Latinos De La Musica Unidos included a dozen Latino musical acts from across the country.
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25 Sep 05 L.A. Zoo Highlights Latino Cultures
Music, face painting, food and exotic animals were the highlights of this year’s Latino Heritage Celebration, held this past weekend at the Los Angeles Zoo.
Gina Dartt, promotion coordinator for the L.A. Zoo, said this event is in its 10th year of highlighting the importance of Latin America. She explained the event first began as a Mexican celebration of the independence of Mexico. One year later, the zoo changed the event to include all Latino countries.
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21 Sep 05 University of Cincinnati College of Business to Host Hispanic Awareness Seminar
Some of Cincinnati’s most respected and successful corporations and organizations, including the Hispanic Chamber of Commerce of Greater Cincinnati, along with LaVERDAD Marketing and Media – a nationally respected Hispanic marketing and research agency – are joining forces to offer Cincinnati a seminar to raise corporate and community awareness regarding the needs and business opportunities of the fast growing Hispanic consumer market.
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20 Sep 05 Latina Youth Conference designed to inspire girls
Ann Esquibel Redman, of Cheyenne, who has spearheaded planning for the conference since its inception in 2000, said the main goal for the conference is to empower the girls to graduate from high school and make healthy lifestyle choices.
“Hispanics have the lowest graduations rates, and they’re high in teen pregnancy and drug abuse,” she said. “We want to turn those statistics around. We want our teen girls to get an education and make some positive choices when it comes to drugs, alcohol and teen pregnancy.”
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19 Sep 05 Univision’s tongue-in-cheek awards draw viewers
With categories such as Paparazzi’s Favorite Target, CD to Die For and Best Moves, Univision’s second annual Premios Juventud (Youth Awards) is shaking off the seriousness of the network’s other award shows and borrowing the irreverence and humor of the MTV Movie Awards.
Premios Juventud, airing live at 8 p.m. Thursday on WLTV-Ch. 23, recognizes all things hot among young Hispanics in film, music, sports, fashion and pop culture. The awards, in 28 unconventional categories, are determined by public vote.
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16 Sep 05 LISTA Updates: View “LIVE� Broadcast of USHCC Convention in Milwaukee, WI
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16 Sep 05 Hispanic accent on excellence
The ninth annual Noche de Gala blowout Tuesday at the Mayflower was the biggest and best ever, featuring a nonstop cavalcade of Latino celebs from the political and entertainment worlds.
Starting with the hottest muchacha of all, Emmy-winning “Desperate Housewives” actress Eva Longoria, who fairly sizzled in a little black-and-plunging BCBG number and serious bling. Not too hard to figure out why so many lawyer-lobbyist types didn’t notice Attorney General Alberto Gonzales sitting at the same table.
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15 Sep 05 Hispanic Professional Network’s 6th Annual Awards & National Hispanic Heritage Month Celebration for Connecticut, “Honoring Hispanic Excellence in Media�
An original commemorative National Hispanic Heritage Month poster designed
by renowned artist Alberto Bonello will be presented and made available to participants on the day of the event and distributed to public schools in the area. This black tie affair will feature a formal reception with hors d’oeuvres, live Latin music featuring “El Trio Los Bohemios”, a Latino artists painting exhibit sponsored by ARTE, Inc. and a silent auction.
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15 Sep 05 Univision Radio’s La Kalle 105.9 FM Hosts Block Party in New York City; La Kalle Welcomes Special Guests Wisin y Yandel, Ivy Queen, Voltio, Zion and Lennox, Among Others
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15 Sep 05 Conference to help employers work with Latinos
A conference Friday in Des Moines by Latinos Unidos of Iowa will help organizations and businesses do a better job of working with Latinos.
“There’s a lot of need for it because of the increase in the Latino population,” said Ann Morris, public relations coordinator for the nonprofit group.
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14 Sep 05 Glendale host to Hispanic heritage event. Arizona
Hispanic Heritage Month will be celebrated in Glendale with two days of festivities in the downtown.
The event, named ¡Fiesta Glendale!, will take place Friday at Murphy Park, at 58th and Glendale avenues. It will feature various music and dance acts and food.
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13 Sep 05 Hispanic fest aimed at building tolerance. Arizona
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10 Sep 05 Events aim to bring awareness to Latinos
Two local events are serving to educate and bring awareness to Latinos about the need to give blood and how to deal with diseases such as cancer and Alzheimer’s.
The Latino Merchant Associations and the local chapter of the American Red Cross have organized an annual blood drive for five years featuring cancer patient Arely Navarro. Arely is a 9-year-old San Marcos resident and was diagnosed with leukemia at age 4. However, as Hilda Ance, American Red Cross community outreach consultant, said, “Thanks to blood donations and chemotherapy, she’s been declared a survivor.” Arely now has a normal life; she plays sports and practices karate.
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10 Sep 05 Viva! Quad Cities
The promotion of education and cultural awareness are mingled with music, food and fun this weekend.
Viva! Quad Cities continues from 2 to 11:30 p.m. today. Event organizers say they hope 8,000 people attend the two-day festival.
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10 Sep 05 Viva Quad-Cities celebration has goal of educating public
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10 Sep 05 Mexican Independence Day Parade in East Los Angeles
What: Univision 34 KMEX-TV will televise the Mexican Independence
Day Parade for the 26th year from East Los Angeles.Joining the festivities as hosts for this year’s parade
will be: Gabriela Teissier (Primera Edicion Co-Host),
Francisco Ugalde (Univision 34 News Reporter), Claudia
Botero (Univision 34 News Reporter) and Guillermo Quiroz
(Univision Weather Anchor). The Mexican Civic and
Patriotic Committee organizes this traditional Latino
community celebration.When: Saturday, September 10, 2005
Live at 11:00 a.m. – 1:00 p.m. (Pacific Time)Where: From East Los Angeles
Parade begins at Cesar Chavez Avenue and 1st Street and
ends at Cesar Chavez and MednikBroadcast: Tune in to Univision Channel 34 at 11:00 a.m.
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10 Sep 05 The local celebration of Hispanic heritage is back at the University of Nevada, Reno campus this year.
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09 Sep 05 Hispanic Retail 360 Conference Nears Sell-Out
More than 140 executives representing retailers from across the grocery, convenience store, mass, department store and drug store industries will gather in Dallas later this month for the inaugural Hispanic Retail 360 Conference & Product Showcase, produced by the Retail Group of VNU Business Media and VNU Expositions.
Joining the retailers will be some 200 consumer product manufacturers, ethnic food suppliers and distributors, and service companies targeting the Hispanic consumer.
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09 Sep 05 Tennessee Hispanic Chamber of Commerce Annual State Conference set for October 6-8, 2005
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09 Sep 05 Hispanic Fest returns to downtown Aurora, Illinois
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08 Sep 05 Bands leading celebrations for ‘Diez y Seis’
The big Mexican holiday, El Diez y Seis de Septiembre, is officially observed on Sept. 16, but the celebrations start this weekend.Duelo, Liberación, Los Palominos and others kick off the annual Fiestas Patrias at noon Sunday at Rosedale Park. Among the groups scheduled to perform are La Fuerza, Los Tex-Maniacs, Solido, David Lee Garza, DJ Kane, Chon Arauza, Varonil, Lalo Mora and Chicos Del Barrio
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08 Sep 05 Illinois State Treasurer Judy Baar Topinka is sponsoring the third annual conference on financial planning and money management for Latina women — the “Smart Women Smart Money Financial Fiesta.�
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07 Sep 05 Ol’ Blue, USA (United Safety Alliance, Inc.) will be an exhibitor at Truck Show Latino, being held Oct. 13-15, 2005 at the Fairplex in Pomona, CA. The inaugural show is touted as the only major U.S. truck show designed especially for Hispanic/Latino truckers.
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07 Sep 05 To Celebrate Mexico’s Independence, the Makers of Buchanan’s Scotch Whisky Will Provide Patriotic Bands While Mariachi Bands Provide the Music
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06 Sep 05 The UCLA Anderson Forecast: The Hispanic Impact on the Southern California Economy
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06 Sep 05 UCLA Anderson Forecast Presents: The Hispanic Impact on the Southern California Economy; Los Angeles Mayor Antonio Villaraigosa to Address Attendees
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06 Sep 05 Los Tigres del Norte to perform October 16 at The Home Depot Center
Chivas USA’s inaugural season in Major League Soccer will come to a spectacular close on October 16, with an exclusive postgame performance by the kings of Mexican regional music, Grammy-winning artists Los Tigres del Norte. Dubbed ‘La Celebración del Pueblo’ (Celebration of the People), the performance will follow Chivas USA’s 2005 MLS regular-season closer against the MetroStars, which kicks off at 1:00 p.m. PT. A portion of the proceeds from the event will go to the United Farm Workers.
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06 Sep 05 Bacilos, the award-winning Latin pop band, will lead a benefit concert in Miami at 9 p.m. Tuesday to aid Gulf Coast victims of Hurricane Katrina.
Tickets are $30. The event will take place at Macarena, 31334 Washington Ave., Miami Beach. For more information, call 310-472-7626
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06 Sep 05 Hispanic festival celebrates culture :: The Daily Herald, Provo Utah
Colorful blown-up toads hung from strings, the spicy aroma of sizzling food wafted from underneath tents and the rhythmic cadence of the Spanish language filled the ears of the thousands of people who attended the Festival Latinoamericana.
The festival, which is held on the Historic County Courthouse grounds, brought a little bit of the Hispanic cultures from around the world to Provo this weekend. The two-day event included vendors selling jewelry, food and artwork from Mexico, Peru, El Salvador and other Latin American and South American countries.
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05 Sep 05 CNN en Espanol’s Gabriela Frias to Emcee the Latin American Association’s 17th Annual Latin Fever Ball: ‘Mexico: Serenata de Colores’
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01 Sep 05 20th National Hispanic Women’s Conference to Take Place September 15-16, 2005
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30 Aug 05 A VIP Business Luncheon in honor of Hispanic Heritage month, has been organized by La Raza Newspaper to provide a forum for the Little Village Chamber of Commerce (LVCC) to announce their exciting agenda for the upcoming 2005 Hispanic Heritage Month Festivities taking place throughout September.
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30 Aug 05 Hispanic awards fight cystic fibrosis
The inaugural 2005 Hispanic Men and Women of Distinction Awards Gala to benefit the Cystic Fibrosis Foundation will take place at 7 p.m. Saturday, Sept. 10, at the Hyatt Regency Coconut Point Resort & Spa.
The 2005 Hispanic Men and Women of Distinction Awards Gala will recognize exemplary Hispanic leaders from Southwest Florida for their success in business, support of charitable causes, outstanding leadership and positive impact on their communities.
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30 Aug 05 Thousands of Hispanic Business Owners to Convene in Milwaukee for USHCC National Convention; September 14-17, 2005
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29 Aug 05 Duncan Theatre to host Latinbeat Film Festival
Some of this year’s best Latin American films can be seen in Palm Beach County next month. Twelve selections from the Latinbeat 2005 Film Festival will be shown at Palm Beach Community College’s Duncan Theatre in Lake Worth, Sept. 9, 10, 16 and 17.
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29 Aug 05 Latino Hip-Hop, Rap & Reggaeton at Libertad ‘05
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28 Aug 05 ‘Viva Los Dodgers’ a hit
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28 Aug 05 ALBANY — Latin Americans embraced their culture’s flags, foods and festivities Saturday as hundreds of people celebrated a variety of heritages at LatinFest in Washington Park.
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26 Aug 05 Latin, regional Mexican sounds to ring out at Viva! festival
The sound of Latin music once again infiltrates Grant Park as the 17th annual Viva! Chicago festival gets under way this weekend. With its wide array of performers, it is one of the largest events of its kind in the Midwest — and it’s free.
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Leading the pack are hip-hop artist Vico C, bachata duo Monchy y Alexandra, Latin pop star Cabas, teenage alt-rocker JD Natasha and Colombian-American singer-songwriter Soraya.
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cross-posted at latinmusicnews.com
from hispanictips.com :: hispanic news & commentary
26 Aug 05 Most celebrations of Latino culture scheduled for September, Hispanic Heritage Month, tend to the folkloric. But the two-week Celebrate Mexico Now! festival in New York is squarely planted in the present.
The festival, showcasing every discipline within the visual, performing and even culinary arts, sprawls around the city for the first half of the month, beginning Thursday and leading up to Mexican Independence Day on Sept. 16.
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from hispanictips.com :: hispanic news & commentary
