20 Oct 05 Hispanic Online Advertising Network Grows by 400% This Quarter
“HispanoClick, a premier Hispanic online advertising network specializing in advertising for the Spanish-speaking web, continues its explosive growth and is working on several new branding campaigns. This quarter, they have grown by 400%, they have added 15 new Hispanic campaigns on their online advertising network, and they recruited more than 50 new quality publishers.
With Hispanic Internet usage steadily on the rise, HispanoClick is finding unprecedented success with their online advertising network. They provide higher click-through rates and conversions, with increased brand awareness and a greater ROI. Businesses can use HispanoClick’s well-rounded services to specifically target Hispanics on the web. “
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4487 posts. Read our FAQ if you want to know more.
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19 Oct 05 HispanicTrending: Hispanic Online Advertising Network Grows by 400% This Quarter
“HispanoClick, a premier Hispanic online advertising network specializing in advertising for the Spanish-speaking web, continues its growth and is working on several new branding campaigns. This quarter, they have grown by 400%, they have added 15 new Hispanic campaigns on their online advertising network, and they recruited more than 50 new quality publishers.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4439 posts. Read our FAQ if you want to know more.
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18 Oct 05 Spanish Web site, Bodaclick.com, plans Miami office
“Miami-Dade County’s official economic development partnership has said Bodaclick.com is opening an office in Miami-Dade. The online wedding portal operates in Spain, is to use its new space to target the North American and Latin American markets and run operations in the United States.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4420 posts. Read our FAQ if you want to know more.
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18 Oct 05 MotionPoint Launches the Federal Government’s Consumer Action Website in Spanish
“MotionPoint Corporation, a provider of multi-lingual consumer communication services for government and online business operations, announced today that the Federal Citizen Information Center, an office of the U.S. General Services Administration, has launched its Government Consumer Action web site www.consumeraction.gov in Spanish using MotionPoint’s TransMotion technology for rapid and cost-effective translation.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4418 posts. Read our FAQ if you want to know more.
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18 Oct 05 VivirLatino » How the Internet Has Made My World Smaller
“Today as I sat in Miami, making calls across the US without worrying about my long distance bill and writing blog posts in my living room, I started thinking about how the Internet and technology in its current state has really changed my life. “
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4411 posts. Read our FAQ if you want to know more.
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18 Oct 05 StarMedia Launches “Deportes� Website
“StarMedia, a leading Internet media organization for Spanish-speaking audiences worldwide, announced it has launched its new “Deportes” (Sports) area, geared at Spanish-speaking web users seeking up-to-the-minute information from across the sports world.
The new StarMedia Deportes features comprehensive and relevant content covering all sports, especially soccer. A live ticker across the upper portion of the screen informs online users of the latest updates from around the globe.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4404 posts. Read our FAQ if you want to know more.
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18 Oct 05 The Biggest Latin Vibe Sweeping America Is Up for Sale?
Okay now, a press release to sell a domain name on ebay. That is different. A starting bid of $37,000, wow. Now, I really think this is way over the top, but I may be wrong. Domain names aren’t as hot as they used to be. Considering I have more than several domains maybe I should watch the results.
“Jennifer Lopez. Pedro Martinez. George Lopez. Shakira. All Pop Culture icons. The growing popularity of the Latino culture is not just a flash in the pan. It is a sign that the Latino population is beginning to emerge as an important influence in our marketplace. Companies looking to grow are going to need to embrace the Latino bicultural preferences, as Latinos soon will make up 25% of the U.S. workforce, and they will be pouring that money back into the marketplace.One company is offering an iconic domain name for sale on E-Bay that will help businesses break into the Latino market. LatinVibe.com is that name, and it’s already creating buzz among major networks, cable shows, magazines and more. With the increased growth in Latino influence, the possibilities with a website like http://www.LatinVibe.com are endless, as it can encompass a number of media pipelines. With LatinVibe.com, the Latino bicultural preference is encompassed, as the name implies the energy of the combined Hispanic and American influences.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4373 posts. Read our FAQ if you want to know more.
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14 Oct 05 VivirLatino » Blogs en la Media Noche
“Blogs are playing an ever growing role in Latino life in the United States. They have become a popular means for the exchange and expression of ideas and information. MediaNoche, a gallery and community cultural space in el Barrio aka Spanish Harlem, NYC explores how photoblogs are changing the photographic landscape”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4241 posts. Read our FAQ if you want to know more.
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14 Oct 05 Google Desktop 2 is now available in Spanish
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4234 posts. Read our FAQ if you want to know more.
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14 Oct 05 ESDC.TV Will Be the First Spanish Online Shop for the Windows Media Player 10 in the USA
“After Being Certified as a Microsoft Windows Media Service Provider in May of This Year, Claxson’s Digital Platform Has Been Recently Launched in the USA as the First Spanish Online Shop for WMP 10 in the Country
The technological alliance between Microsoft and Claxson is booming, in this case due to the launching of the ESDC.TV platform as the only Spanish online shop for the Windows Media Player 10 in the USA.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4225 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
13 Oct 05 PR Week: 10 media trends to watch
Two of the trends: Blogs and..
The growth of Hispanic media:
“Look at any newsstand in the US and notice a display of the segmentation of American media: publications aimed at mothers, surfers, golfers, teenagers, health nuts, and celebrity-news junkies, to name just a few.
But across all forms of media, those with a Hispanic focus appear to be growing at a faster pace.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4165 posts. Read our FAQ if you want to know more.
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13 Oct 05 ‘Vamos a Tucson’ urges Mexicans to come shop, play
“The “Vamos a Tucson” program at the Metropolitan Tucson Convention & Visitors Bureau is cranking up marketing on several fronts in Mexico to expand visitors’ focus beyond just shopping. Shopping is the principal pursuit of 75 percent of visitors from south of the border, said Felipe Garcia, the MTCVB’s vice president of community affairs and Mexico marketing.
That means the visitor from Nogales makes a day-trip to Tucson, and the Hermosillo visitor a weekend outing.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4136 posts. Read our FAQ if you want to know more.
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13 Oct 05 Net invaders turn the Falklands Hispanic
“To the anger of Servicemen whose comrades fell in the Falklands, Argentinians are putting Hispanic names to places on the islands on a new internet website.
Three-dimensional satellite maps on Google Earth, which can be opened by anyone who downloads free software, allow people to insert their own place names.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4105 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
12 Oct 05 VivirLatino » Bienvenidos!
“Welcome to VivirLatino! With posts covering lifestyle, entertainment, society and politics, we hope to become a place that makes Latinos feel en casa. We report on news, websites, events, places, people, and overall, things that interest us and that we hope will interest you.
This being our inaugural post, we’d like to give you a tour of the site. VivirLatino (VL) is written by 3 very different chicas from across the U.S. (San Francisco, New York and Miami). VivirLatino is the debut blog for Blogs Media, a new company specializing in nanopublications, blog services and blog consulting.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4081 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
12 Oct 05 Latin_KNOW: Where I’ve Been: VivirLatino
Congrats to Jen and Mala for this great new addition to the Hispanic-Latino blogosphere.
“The question of the month has been: “Where the hell are you? And where is my Latino Marketing Report?” Thank you for your patience my friends, and for being so patient, here’s the explanation as to why I have semi dropped off the face of the Earth this month: It’s called VivirLatino.VivirLatino (VL) is a brand new blog that launches officially TODAY, DÃa de la Raza (or DÃa de la Hispanidad or whatever you prefer to call it), bringing all sorts of Latino news and other great content together in one place. We like to think that it will become a prime information source for urban Latinos across the country.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4080 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
12 Oct 05 WebSourced Teams with Quepasa to Target Latin Community
“WebSourced, Inc., the global leader in search engine marketing (www.websourced.com) – today announced a partnership with Quepasa Corporation (www.quepasa.com), a bilingual Internet portal and online community, to introduce an online dating site geared toward the Latin community.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 4040 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
10 Oct 05 C21 launches Hispanic heritage Web site
“Century 21 Real Estate has launched its Web site for Hispanic Heritage Month, or “Mes de la Herencia Hispana,” the company said Wednesday.
Consumers can access the site through www.Century21Espanol.com. The site aims to provide information about the contributions of Hispanic culture in the United States.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 3945 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
10 Oct 05 AOL Latino Launches New Expertos (Experts) Program with Well-Known Leaders in Latino Women’s Issues, Yasmin Davidds and Renowned Money & Success Specialist, Dr. Camilo Cruz
“AOL Latino is expanding its programming to launch a new self-help feature called Expertos (Experts). The new program will include the advice of well-known expert in Latino women’s issues, Yasmin Davidds and renowned financial specialist, Dr. Camilo Cruz.
Whether striving to realize a career objective, discover how to deal with life’s everyday blunders, or get a better handle on personal finances, the new Expertos’ experience will offer effective ideas and tactics to inspire, motivate and reach desired goals. In addition, the program will feature a host of online tools, resources and information, such as planners, message boards, video Q & A’s, chats and more. “
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 3928 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
09 Oct 05 Republican National Committee :: Chairman Mehlman Unveils New Spanish Language Web Site
“Republican National Committee (RNC) Chairman Ken Mehlman today unveiled the national committee’s new Spanish language Web site as part of a continued effort to communicate the President’s and Republican Party’s message to all Americans. GOP en Español is another mechanism that encourages more Latinos to get involved, expands the party’s reach, and attracts new Hispanic faces and voices.
“Since becoming RNC Chairman in January, I have traveled across the country, speaking with Hispanic audiences,â€? said Chairman Mehlman. “I have asked Hispanics to ‘give us a chance and we’ll give you a choice.’ This is part of a genuine commitment to offer real opportunity to all Americans through a Republican agenda that is working to create jobs, ensuring our country has a strong national defense, demanding accountability in the classroom, and offering equal opportunity to everyone.â€?”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 3896 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
06 Oct 05 Irving Wladawsky-Berger: Blogging Round Table in Mexico
This is interesting, at least for me
“I spent most of last week in Mexico City. The main purpose for the trip was to participate in an “InnovatorsTour” with colleagues from IBM’s technical community in Mexico and from our growing Hispanic technical community in the US.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye on the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 3777 posts. Read our FAQ if you want to know more.
We now have an e-mail newsletter of our daily roundup. Subscribe to receive HispanicTips in your inbox.
06 Oct 05 VOY starts bilingual blog service
“VOY, a media company that targets the growing Spanish-language market, has launched a service that allows users to create free blogs in Spanish and English.”
From hispanictips.com, the most complete Hispanic-Latino news & information source. A blog keeping an eye the issues for you. Averaging more than 50 new posts a day with direct links to both originating articles and two Spanish translations. Now with 3728 posts. Read our FAQ if you want to know more.
04 Oct 05 Weblogs SL launches 9th blog: Bebés y más, with major sponsor
It is good to see blogs getting some recognition in the Spanish speaking world. As I also run Ticias.com in Spanish covering latin music, maybe there is some hope. Here is a link to their new site Bebés y más.
The new blog also launches with a major sponsorship from leading Spanish healthcare company Sanitas
04 Oct 05 Hispanic PR Wire – Hispanic PR Wire Relaunches its Bilingual News Website, HispanicPRWire.com, with New Look and Powerful Features for Journalists, Marketers and Consumers Alike
In celebration of its fifth anniversary, Hispanic PR Wire has relaunched its bilingual news Website, http://www.HispanicPRWire.com, with a new look and powerful features for journalists, marketers and consumers alike.
“Our new Website features a host of useful changes that journalists and marketers told us they wanted but also retains the popular, intuitive navigation style that makes it one of the most visited Hispanic news Websites in the nation,� said Hispanic PR Wire President Manny Ruiz.
03 Oct 05 Global Voices Online » 9 Questions for Eduardo Arcos
Eduardo Arcos of Mexico City is one of the few emerging Latin Americans who have managed to make a career out of blogging. Besides his own prolific and infamous blog, ALT1040, Arcos is also the founder of Hipertextual, 10blogs, and what appears to be a grand-scale upcoming project.
from hispanictips.com :: hispanic-latino news & commentary
a Creative Inteligencia website
03 Oct 05 Daddy Yankee Teams With AOL Latino To Kick Off New Entertainment Program ‘Acceso Total’
Daddy Yankee, the king of Reggaeton, stars in the premiere episode of AOL Latino’s new entertainment program, Acceso Total (Total Access). Each show will explore the lives and homes of mega Latino entertainers including Marc Anthony, Chayanne, Kate del Castillo, Eduardo Santamarina and Victoria Ruffo as they offer intimate access into their daily lives.
“Our audience follows their favorite singers and celebrities very closely, and we are delighted to kick off this new feature with Daddy Yankee,” says Lavonne Luquis, Programming Director, AOL Latino. “Since more than half of online Hispanics now have Broadband access at home, we are excited to deliver the most compelling video content available on the Web.”
cross-posted at latinmusicnews.com
from hispanictips.com :: hispanic-latino news & commentary
a Creative Inteligencia website
02 Oct 05 Livedoor Completes Acquisition of ClickDiario.com
Livedoor Co., Ltd. [TSX: 4753] (http://www.livedoor.com) today announced the successful completion of its acquisition of ClickDiario.com Network (http://www.clickdiario.com), the fastest growing Internet advertising network in the Spanish Speaking World.
ClickDiario’s proprietary network consists of over 30 vertical websites which are visited by over 45 million unique users per month. The company’s main websites include portals such as Deportes.com (Sports), Salud.com (Health), Mujer.com (Women), Mascotas.com (Pets), Boletines.com (Newsletters), Dietas.com (Diets), and Tarjetas.com (Greeting Cards) among others.
ComScore Media Metrix ranked ClickDiario Network as the fastest growing Hispanic Network in April 2005, and the company ranks in the top 10 most popular advertising networks focused on the Spanish language Internet market. ClickDiario has over 200 clients including several Fortune 500 companies.
“The acquisition of ClickDiario strengthens our international presence and is a clear example of Livedoor’s ability to deploy on our strategy of being a leader in technology and media services worldwide,� said Noriaki Okubo, Executive Vice President of Livedoor.
“A combination with Livedoor brings substantial momentum to our fast growing business,� said Matias de Tezanos, CEO of ClickDiario. “Our client base will benefit from Livedoor’s integrated offerings, international reach and financial strength. We look forward to becoming part of the Livedoor team.�
from hispanictips.com :: hispanic-latino news & commentary
a Creative Inteligencia website
01 Oct 05 Bulldog Habla Español. Mack Adds Spanish Language Product Information To Its Web Site
Mack Trucks, Inc. has added a Spanish language section to its web site, www.macktrucks.com. A new link on the site, Los Productos en Español, provides access to information about the company’s full range of highway and vocational products- all in Spanish.
“The fact that more and more people whose primary language is Spanish are getting involved in trucking is well documented,” said Tom Kelly, Mack vice president of marketing. “And we’re reaching out to them with this new section of our web site.”
from hispanictips.com :: hispanic-latino news & commentary
a Creative Inteligencia website
28 Sep 05 SPANISH-SPEAKERS BECOMING MORE ENGAGED ONLINE — 77% of Spanish-Speakers Use the Internet at least Once a Day –
Here is still more thought provoking research
The Spanish-speaking community is increasingly using the Internet for a variety of commercial activities, according to independent research conducted by Feedback Research (www.feedbackresearch.com), a division of Claria Corporation (www.claria.com).
Feedback Research surveyed a random sampling of Claria’s tens of millions of anonymous users to gain insight into how Spanish-speaking consumers use the Internet for their shopping and personal needs. The survey included a sample of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly.
New To The Internet Spanish-Speakers – Already Highly Involved
Results indicate that Spanish-speakers are highly engaged in a variety of online activities:
- * 79% of Spanish-speakers have been using the Internet for 5 years or less.
- Spanish-speakers were more likely than Non-Spanish-speaking respondents to have used the Internet for less than 2 years (46% Spanish vs. 17% Non-Spanish)
Entertainment and Social Activities Boost Involvement Online
- Like other Internet users, e-mail was the most popular Internet activity among Spanish- speakers (75%).
- Spanish-speaking respondents were more likely than Non-Spanish-speaking respondents to read news/current events (70% Spanish vs. 51% Non-Spanish), chat/IM with others (49% Spanish vs. 24% Non-Spanish), look up sports scores/news (43% Spanish vs. 24% Non-Spanish), watch/listen to video/audio files (38% Spanish vs. 24% Non-Spanish), and download music (29% Spanish vs. 21% Non-Spanish).
- Like other Internet users, the popular commercial activities that Spanish-speakers conducted online included researching or buying travel arrangements (48%), researching new cars (37%), and researching or buying consumer electronics (33%)
Online Shopping Increase Predicted
- More than half (54%) of Spanish-speaking respondents had purchased something online.
- Spanish-speaking respondents were more likely than non-Spanish-speaking respondents to believe that their use of the Internet for shopping and/or purchasing products and services would increase over the next year (45% Spanish vs. 36% Non-Spanish).
Good Prices Drive Online Purchases
- 69% of Spanish-speakers chose the site they purchased from because of good prices/rates while 58% chose the site because of secure credit card transactions.
- Spanish-speaking respondents were more likely than Non-Spanish-speakers to choose the site they purchased from because of availability of promotions/deals (39% Spanish vs. 29% Non-Spanish).
Credit Cards Preferred Method of Online Payment
- 60% of Spanish-speaking respondents preferred using a credit card for online payment.
- Spanish-speaking respondents were more likely than Non-Spanish-speaking respondents to use debit cards (43% Spanish vs. 35% Non-Spanish) and personal checks (19% Spanish vs. 13% Non-Spanish) when buying products online.
Spanish Language Sites Preferred When Shopping Online
Many Spanish-speakers choose to shop at Spanish language sites.
- 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online.
- 49% of Spanish-speaking respondents who shop online stated that they were more likely to buy from a Spanish language site when shopping online.
Store Manufacturer Sites Popular Among Spanish-Speakers
- 62% of Spanish-speakers who shop online indicated that they go to specific store manufacturer sites for their online shopping while 59% indicated they go to search engines.
- Spanish-speaking respondents were more likely than Non-Spanish-speaking respondents to go to portal sites for online shopping (53% Spanish vs. 35% Non-Spanish).
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
a Creative Inteligencia website
28 Sep 05 CrÃticas Revives on the Web
CrÃticas, the only U.S. magazine in English devoted to the Spanish-language publishing market, has launched a new and improved web site, and a twice-monthly newsletter, CrÃticas Connection (monthly until November). “Reed Business Information is pleased to continue serving the Hispanic book publishing community by building upon the CrÃticas print brand of the past with an eye toward the future,” noted William McGorry, executive VP, Publishing Group.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
a Creative Inteligencia website
27 Sep 05 Now in Spanish: Farm-Ready Findings From Idaho Scientists / September 27, 2005 / News from the USDA Agricultural Research Service
Information about environmentally friendly ways to grow top-quality potatoes, sugarbeets and other crops on irrigated farmlands is available in publications from Agricultural Research Service experts in Idaho. Now the summaries, or abstracts, of more than 100 of these publications have been translated into Spanish to streamline use of these methods by Spanish-speaking farm owners, managers and workers in the United States and abroad.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
27 Sep 05 Memorial Healthcare System Reaches out to Hispanic Patient Base with Launch of New Spanish Website
COCONUT CREEK, Fla. –(Business Wire)– Sept. 27, 2005 — Using MotionPoint’s TransMotion(R) Technology, Hospital Provides Vital Information to Growing Hispanic Community
Memorial Healthcare System (”MHS”), the public, non-profit healthcare provider serving South Broward County, Fla., announced the debut of its Spanish-language website – part of the hospital system’s overall strategy to use the Internet to make available vital information about its facilities and medical experts to an expanding patient base.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
26 Sep 05 EPA’s Superfund Web Site Now Available in Spanish
In its ongoing effort to reach out to the Hispanic community across the U.S. mainland and Puerto Rico, EPA has now made its Web site on the Superfund Program available in Spanish. The new site offers Spanish speakers who may live near Superfund sites information on the environmental clean-up process of hazardous substances covered under the Superfund Program, and the diverse technologies frequently used at Superfund sites, such as pump and treat systems, soil vapor extraction and capping, among others.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
23 Sep 05 Notes from Spain » Cataluña to get its own .cat domains
As this blogger says, I can see many cat lovers jumping at the chance to get a name.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
23 Sep 05 I was checking my logs and found out that HoyInternet.com is using our immigration feed for its special section on Immigration.
HoyInternet.com is the online version of the print newspaper Hoy. Hoy is according to a press release from today “the nation’s leading Spanish-language newspaper, with daily editions in New York, Los Angeles, and Chicago.”
So wow and cool, thanks Hoy y Cesar
click on image for a larger screenshot.
Check out their immigration special (where our feed appears) here in Spanish
from hispanictips.com :: hispanic news & commentary
22 Sep 05 Hotels.com and StarMedia launch travel booking engine for Spanish-speaking web users
Hotels.com and StarMedia, a wholly owned subsidiary of Wanadoo, have entered into an agreement to launch StarMedia Viajes, termed as the most extensive travel booking engine for Spanish-speaking web users.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
22 Sep 05 Barrio 305 Launches a Broadband Reggeaton Video Channel
Barrio 305 is proud to announce the launch of a Broadband Reggaeton Video channel that focuses on Urban Latino lifestyles and reggaeton music.
With its eyes set on the future, Barrio 305 stands at the vanguard of two emerging trends: broadband video and the exploding musical genre of reggaeton.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
cross-posted at latinmusicnews.com
from hispanictips.com :: hispanic news & commentary
21 Sep 05 Web Site Aims to Help Latino Job Seekers
A new web site is trying to make it easier for Hispanics to find a job in the city.
Ricardo Lopez is a flower designer at Kabloom florist in Midtown Manhattan. Until a few weeks ago he was unemployed then his luck changed and he was hired.
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
21 Sep 05 JLO by Jennifer Lopez and Quepasa Team Up to Reach Hispanic Shoppers Online
Quepasa Corporation (BULLETIN BOARD: QPSA) , a leading provider of online products and services to U.S. Hispanics, announced Wednesday a marketing agreement with the JLO by Jennifer Lopez brand holding Company, Sweetface Fashion.
“In a similar way to how Quepasa pioneered the Hispanic Internet on a national level in the United States during the late 90’s, Jennifer Lopez started the trend of celebrity fashion brands in 2001,” said Jeffrey Peterson, Quepasa Chairman and Founder. “This is a perfect example of how the strong Quepasa brand can be leveraged in an online product launch to a new audience
article in English / artÃculo en Ingles o en Español usando Google o Altavista/Babel Fish
from hispanictips.com :: hispanic news & commentary
16 Sep 05 Corpse Bride En Español
This is interesting.
I’m not sure if this is a first for Warner Brothers but it is the first time I’ve seen it. The movie studio is running a Spanish-language ad for the new Tim Burton flic Corpse Bride in Spanish for the US market. Here’s what the ad looks like…
Naturally, when I saw this ad I got all excited thinking there was a Spanish-language Web site behind it. But when I clicked through I found that the Corpse Bride Web site is still in English…
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from hispanictips.com :: hispanic news & commentary
15 Sep 05 State Library of Ohio Announces Launch of the Spanish Version of KnowItNow 24×7 Web Site
The Spanish version of Ohio’s KnowItNow 24×7 statewide virtual reference service is being launched on September 15, 2005 in honor of Hispanic Heritage Month, which is celebrated from September 15 through October 15.
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from hispanictips.com :: hispanic news & commentary
13 Sep 05 Beyond Translation…the Feng Shui of Global Websites
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from hispanictips.com :: hispanic news & commentary
13 Sep 05 Texterity Offers Industry’s First Spanish-Language User Interface
Texterity, Inc., today announced that it has introduced the first Spanish language user interface for digital magazines. The new interface will allow readers to browse, navigate, save, and search Spanish language magazines in the same language in which they are published. Spanish will be the first language offered as part of Texterity’s internationalization of its magazine delivery solution.
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from hispanictips.com :: hispanic news & commentary
13 Sep 05 HispanicLending.com Launches Website to Boost Hispanic Homeownership across the United States
HispanicLending.com announced today the official launch of their national home buying resource center website that was developed for the Hispanic home buying community. Prospective Hispanic home buyers can easily locate on the HispanicLending.com website any major service that is required during the home buying process including a nationally recognized mortgage company, Spanish-speaking realtors, down payment assistance, title insurance companies, homeowner’s insurance agents, new homes for sale and home education information.
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from hispanictips.com :: hispanic news & commentary
13 Sep 05 NAHP Launches Interactive Web Site Powered by LatPro.com
The National Association of Hispanic Publications, Inc., NAHP, an organization representing Hispanic publications in the United States, and LatPro.com have entered into an exclusive agreement resulting in the recent launch of a newly redesigned and upgraded NAHP website, including a state-of-the-art online career center powered by LatPro.
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from hispanictips.com :: hispanic news & commentary
13 Sep 05 A Match Made in Cyberspace: Terra and Match.com to Play Cupid to Millions of U.S. Hispanics
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from hispanictips.com :: hispanic news & commentary
12 Sep 05 Google maps combined with 2000 census data – way cool
This is pretty cool. You can see how many hispanics are within a mile, 3 mile or 5 miles radius of the point on the map you pick.
from hispanictips.com :: hispanic news & commentary
12 Sep 05 Hispanic Woman Develops New Service: First Virtual Hispanic Marketing Department
According to research company, Research and Markets, the total “Advertising expenditures for the U.S. Hispanic market is expected to grow to more than $3.6 billion by 2007″. In response to this ad spending trend, Elizabeth Avelar developed and launched e-Avelar Hispanic Marketing, a paid subscription website (www.eavelar.com) referred to as a virtual Hispanic marketing department.
Currently businesses are being overwhelmed with statistical data reflecting Hispanic population growth and spending power which has generating a large interest in selling directly to Hispanic consumers. However, in the frenzied pace to react to new opportunities, businesses are paralyzed due to the limited “How To” type of Hispanic marketing information. The information businesses now desire is how to convert the research information into practical marketing ideas to create persuasive Hispanic ad campaigns.
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from hispanictips.com :: hispanic news & commentary
11 Sep 05 Q&A: Eddie Batiz; founder of jobcentro.com
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10 Sep 05 VoIP Providers Say ‘Si’ to Latin, South America
VoIP growth is driven by the emergence — generally — of digital subscriber lines. Latin America is now emerging as a major digital subscriber line (DSL) market, adding 1.2 million subscribers from January to September 2004, a growth in subscribers of more than 72 percent, according to the DSL Forum.
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from hispanictips.com :: hispanic news & commentary
09 Sep 05 Babbalu.com Partner Omega Communications, Inc. Strengthens the Latino Web Portal with Greater Technological Muscle
Babbalu.com, New England’s premier bilingual Latino Web Portal, with support from Omega Communications, Inc., one of Connecticut’s largest, most dependable technology companies, ensures users a smooth, hassle-free web experience. “Our technical partner is a well respected company with offices in Connecticut, New Jersey and Virginia,” says Babbalu President Rene Rodriguez. “We have the ability to power and maintain Babbalu.com with a large company facility, yet Babbalu.com as well as our members receive the care of a small business.” According to Rodriguez, the sites’ fully USA-managed customer service, with caring professionals who are readily accessible, is an inherent bonus.
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from hispanictips.com :: hispanic news & commentary
09 Sep 05 Kaiser Permanente Introduces Website for Bilingual Latinos
With the words “Because you live in two worlds, our web site does too,� Kaiser Permanente announced today that it has launched an innovative bilingual model on its award-winning website designed to provide health information linked from English to Spanish, en Español, side by side.
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07 Sep 05 Terra.Com Upgrades Breaking News Coverage with Noticias and Forums Redesigns to Encourage Local Coverage
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05 Sep 05 The Whole Internet Ad Picture
Here is eMarketer’s take on the recent media advertising numbers where spanish tv was number one
The headline number from the Nielsen release is accurate, but the footnote is telling: “Estimated online spending reflects CPM-based advertising only and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response.”
David Hallerman, eMarketer Senior Analyst and author of the forthcoming report on ad spending trends, says, “Concerns about what formats get included or not in Internet ad spending estimates cloud projections for this market.”
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from hispanictips.com :: hispanic news & commentary
31 Aug 05 Here is an answer from Nacho Hernandez regarding a question posted awhile back. Can you target Hispanics who search in English? How?
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from hispanictips.com :: hispanic news & commentary
31 Aug 05 Hispanic Agency Adds Interactive Unit
Hispanic advertising agency Lopez Negrete, which counts Wal-Mart Stores, Bank of America and Microsoft among its clients, has hired a Beyond Interactive veteran to head a new interactive department.
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31 Aug 05 First Half Ad Spending Surges, Internet Trails Hispanic, Cable TV Growth – 08/30/2005
AD SPENDING IN THE MEDIA tracked by Nielsen Monitor-Plus shot up 5.7 percent during the first half of 2005, a faster rate of growth than some forecasters had been predicting. And the fastest rising medium was not the Internet, but Spanish-language TV, followed by cable TV. While Internet ad spending turned in a healthy 12.6 percent growth over the first half of 2004, that rate is much lower than what has been tracked by trade groups like the Interactive Advertising Bureau, and a number online ad forecasters. By comparison, ad spending on Spanish-language TV networks such as Univision and Telemundo rose 15 percent over the first half of 2004, while spending on cable networks shot up 13.1 percent, according to Monitor-Plus, which physically monitors advertising occurrences in the major media and ascribes an ad dollar value to what actually runs. The Internet ad spending data was derived from Nielsen//NetRatings’ database.
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30 Aug 05 To draw attention to the fast-growing Latino online marketing sector, the Interactive Advertising Bureau’s Hispanic Committee will name 10 pioneers of Hispanic interactive advertising in September.
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30 Aug 05 Orchard Supply Hardware (OSH), a division of Sears Roebuck and Co., announced the launch of its new Spanish-language website to provide online capability to customers in their language of their choice.
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26 Aug 05 Hispanic jobs site aims to mimic Craigslist
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from hispanictips.com :: hispanic news & commentary
25 Aug 05 Search is Growing in Latin America
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25 Aug 05 SBC Foundation, IU to Launch New Bilingual Website on Congress
The SBC Foundation, the philanthropic arm of SBC Communications Inc., and the Center on Congress at Indiana University today jointly announced the creation of a new Web site to help diverse communities learn about the United States Congress, the nation’s legislative body. The Center will use a $92,625 SBC Foundation grant to create a Spanish-language Web-based learning program on the history, responsibilities and importance of Congress.
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from hispanictips.com :: hispanic news & commentary
25 Aug 05 American Red Cross Launches New Spanish-Language Web Site
Today the American Red Cross launches a new Spanish-language Web site, http://www.cruzrojaamericana.org, which offers Spanish speakers user-friendly access to critical preparedness information, news and an overview of services provided by the Red Cross. Featuring a new look and feel specifically geared towards Hispanic culture, the site has garnered the support of well-known celebrities, including Juanes, Emilio Estefan and Thalia.
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from hispanictips.com :: hispanic news & commentary
25 Aug 05 Retailers Further Their Embrace Of The Hispanic Online Market
As the Hispanic penetration into the online world continues, slowly but surely retailers and site owners are being more conscience of this audience and the spending power they can provide.
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from hispanictips.com :: hispanic news & commentary
24 Aug 05 Orchard Supply Hardware Harvests Hispanic Buying Power with New Spanish Web Site; MotionPoint Launches Multi-Lingual Site for Retailer Targeting Key Demographic
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from hispanictips.com :: hispanic news & commentary
22 Aug 05 A Language Barrier to Sales
IT seems impossible to believe, when you realize that just about every call to a toll-free number asks if you want to proceed in English or Spanish, but the vast majority of retail Web sites are English only.
That decision – or oversight – is costing merchants tens of billions of dollars in sales a year, according to the current issue of Forrester Magazine, published by the research company of the same name.
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from hispanictips.com :: hispanic news & commentary
22 Aug 05 Advertisers can now effectively communicate their message online to the Hispanic community by using HispanoClick, a premier online Hispanic online advertising network specializing in web sites for the Spanish-speaking web.
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from hispanictips.com :: hispanic news & commentary
21 Aug 05 English only Web sites lose Hispanics
U.S. merchants lose tens of billions of dollars in sales a year, because their Web sites are only in English.
“Hispanics have $575 billion in purchasing power,” reports Forrester magazine and the research company of the same name.
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from hispanictips.com :: hispanic news & commentary
16 Aug 05 Latinos Living In A Broadband World With Verizon.
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hispanic news & commentary
16 Aug 05 Latin_KNOW: Search Marketing Targeting Latinos: A Question
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15 Aug 05 Start-up international VoIP provider DigilÃnea sees its greatest potential in the US Hispanic market in the short term, given that regulatory clarity and sufficient broadband penetration are both lacking in Latin America, DigilÃnea chairman and CEO Greg Keough told BNamericas.
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from hispanictips.com
hispanic news & commentary
15 Aug 05 Web site gives young Hispanics a venue for online political activism
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hispanic news & commentary
12 Aug 05 Can you target Hispanics who search in English? How?
James asks this question about search engine marketing and is looking for ideas and comments. Anyone have any ideas? I am really interested in this as well.
I only have experience with Google Adwords and I know you have options for languages and countries but I really can’t think of any broad way of target english speaking hispanics via search engines. If you look at this google page on which industries are in its content network there are no ethnic options.
You might be able to find some sites that target hispanics and have sites in English and use Google Ad Sense. While this won’t target hispanic searchers it will get you close to targeting hispanics who speak english. Check out this page for info about Site-targeted campaigns. In fact, as an experiment, I just started a site-targeted campaign. It seems pretty easy. I typed in the keywords hispanic and latino and got back a list of sites that take adwords then I just have to pick the ones I want. Although, I only found 60 sites with these paremeters and I wouldn’t think of advertising on many of them. I just found out that this type of ad campaign is Cost per thousand impressions (CPM) based. hmmm, I need to think about this.
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12 Aug 05 James Gross: Spanish Language SEM from the San Jose SES Convention
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12 Aug 05 BellSouth Corp. said it plans its largest-ever advertising initiatives in the Hispanic and African American markets in a campaign to include Miami, Fort Lauderdale and West Palm Beach.
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12 Aug 05 Yahoo! en español today unveiled the final version of its next generation Yahoo!(R) Messenger (http://espanol.messenger.yahoo.com) service. The new service, renamed Yahoo! Messenger with Voice, boasts high-quality voice calling capabilities allowing consumers to make free PC-to-PC calls to friends and family anywhere in the world.
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10 Aug 05 PG&E starts Spanish web site
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10 Aug 05 RSS: What Is It & Why You Should Care Part I.
I found this at hispanicad.com and although it doesn’t have to do with hispanics, it is good information and relavent to this site.
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hispanic news & commentary
08 Aug 05 Edmunds.com and Terra.com Partner to Empower Hispanic Car-Shoppers
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08 Aug 05 59% of online Hispanics use instant messaging, 55% listen to music online
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05 Aug 05 Lost in translation: The US House of Representatives is seeking new technology to better reach Spanish speakers, the fastest-growing ethnic segment the U.S. population.
The Office of the Chief Administrative Officer has issued a request for information on Spanish translation services for Web site content. Most congressional offices do not have bilingual staff members.
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04 Aug 05 St. Rose Dominican Hospitals has launched a Spanish-language website which mirrors the English version. The website contains information about medical services and support groups. Las Vegas
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03 Aug 05 AOL Latino Launches ‘El Visionario’ Entrepeneur Contest.
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03 Aug 05 Zunch Named Sixth Fastest Growing Hispanic Owned Business in United States: Leading Search Engine Marketing Company Makes Huge Leaps in Growth
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03 Aug 05 NASA’s Planet Hunt Website En Espanol
Spanish-speaking space aficionados can track the latest news in the hunt for planets around other stars, thanks to a new NASA website.
The Spanish language site, at http://planetquest.jpl.nasa.gov/espanol/, features information about NASA missions designed to find extrasolar planets, meaning those that orbit other stars. The ultimate goal is to find earthlike planets, which are considered more likely to host some type of life. So far, more than 150 planets have been discovered beyond our solar system.
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02 Aug 05 This is new to me: La Pionera And The New Mango: A Novel Of A 21st-Century Cuban Revolution but in a blog format
This is an interesting way to write a novel.
from hispanictips.com
hispanic news & commentary
02 Aug 05 California launches Beef Spanish Web site
To better serve the fastest growing demographic in the U.S., which represents one-third of California’s population, the California Beef Council (CBC) launched a Spanish-language Web site that includes beef recipes, nutrition facts and beef safety information.
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01 Aug 05 52% of online Hispanics have broadband
Found this again at ZDnet but thought it should be repeated
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01 Aug 05 Spanish Language Search Marketing Tactics – SES San Jose 2005
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31 Jul 05 Google’s Partnership with Univision
questions about the partnership from the Unofficial Google Weblog
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from hispanictips.comhispanic news & commentary
29 Jul 05 Dominicans in the New York get their news from DR websites
The Dominican Internet news site Clave Digital reports that the publications which had a traditionally high circulation from the number of DR immigrants in this city that stay abreast of their country’s situation, have begun to feel the effects of the competition from the Internet media and the economic crisis that forces readers to watch [...]
