28 Sep 05 In Mexico, NFL has untapped market

Tony Parrish, the 49ers defensive back, spent three days in Mexico during the summer promoting his team’s game Sunday against the Arizona Cardinals in Mexico City. He found he didn’t have to do much promoting.

The NFL estimates there are 20 million football fans in Mexico, making it the largest fan base outside the United States. Reporters from more than 150 news outlets attended Parrish’s news conferences. At youth camps, he met some of the 250,000 players involved with organized football.

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